You can create a default Configuration that includes file backup / restore plans and general settings and then create a rule that determines to which clients the configuration is applied. Configurations are under the Remote Deploy section in the management console. To force the Configuration out immediately, you can use the Remote Management tab and select the icon on the right with the Apply Configuration to Computers menu option.
If you're asking if white-labeling / rebranding is required, no it isn't. The Rules allow you to decide which clients the Config applies to. You can assign to one of your customers (company), a particular service user account, or a specific computer.